Customer Spotlight: Listrak

October 18th, 2019
Customer Spotlight: Listrak

The High Availability, Inc. team has worked with a lot of incredibly talented IT teams over the last 19 (almost 20!) years. To celebrate our customers and their achievements, we will be highlighting one of our customers each quarter!

For our first Customer Spotlight, we had the opportunity to sit down with Dave Lechlitner, Listrak's Director of Information Technology...

Q: What is your role within the organization?

DL: I am the Director of the Information Technology department.

Q: Tell us about your organization…

DL: Listrak Inc. is a privately-held digital marketing SaaS company.  As an established leader in the multi-channel marketing industry, Listrak works with more than 1000 retailers and brands to accelerate growth, drive engagement, and deliver significant incremental revenue.  Fueled by artificial intelligence, actual human intelligence, machine learning, and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation solutions to reach and retarget customers throughout their lifecycle with optimized email, SMS/MMS, and mobile push messages.  With Listrak, retailers gain more than just a technology platform; they are opting into a long-term partnership with retail marketing experts who will become an extension of their team to help execute and meet revenue goals..

Q: What is your #1 product/service/offering?

DL: Cross channel marketing and analytic tools for eCommerce companies are core to Listrak’s service offerings.

Q: What is the most important thing you are working on right now?

DL: My department is working on deploying a full Docker Containerization solution to our environment.  We are constantly growing our customer base, which means we are also expanding our footprints in our datacenters as well as in AWS.

Q: What are your team’s greatest strengths?

DL: I contribute a large part of my team’s success to their technical knowledge and dedication to Listrak.  The IT Department has very little turn-over, so my engineers are not only highly experienced in the various operating systems, back-end applications/databases, and infrastructure, but they also understand how those pieces interact with our SaaS platform.

Q: What are your top 3 IT initiatives over the next 12 months?

DL: The top 3 IT initiatives over the next 12 months are:

  • The top initiative for the next 12 months is to continue to grow, mature, and utilize our containerization environment within the Listrak platform.
  • A second initiative for the IT Department is to move additional services to an active-active design regionally.
  • The third IT initiative in 2020 is to continue to expand our environments in both our SaaS and Corporate sites – due to business growth.

Q: What is the biggest challenge your team is facing currently?

DL: The biggest challenge for Listrak’s IT department is to embrace emerging technologies while supporting legacy solutions.  Both of which play key roles in our environment.

Q: When did you start working with High Availability, Inc.?

DL: I brought High Availability, Inc. to Listrak nine years ago, but I had worked with H.A. at a previous employer for at least 10 years prior to that.

Q: Why did you pick High Availability, Inc. as your trusted advisor?

DL: I chose High Availability, Inc as Listrak’s trusted technology advisor for many reasons.  They are extremely responsive, whether they are asked for a quote or technical feedback.  Their prices are very competitive, and their engineers are among the best I’ve ever worked with.  

Q: It what areas has H.A. helped transform your business?

DL: H.A. has helped Listrak in a number of areas as we went through rapid growth.  Their engineers became an extension of the Listrak IT staff until we could bring the necessary technical skills in house.  Listrak is always researching and testing new technologies, and we’ve found H.A. to be an early adopter of the new technologies we are considering.

Q: What do you predict your team will be working on in the next 3-5 years?

DL: I anticipate over the next 3 – 5 years that IT departments will continue to mature their DevOps roles and will need to further embrace software driven infrastructure solutions.  The lines between the software development teams and infrastructure teams will become less rigid.

Q: Describe your H.A. sales rep in three words – be nice!

DL: Steve’s the best!

 

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